Signity Solutions Blogs

In a time when options are plenty and the customers have the luxury to choose from a number of brands, the market is no longer the same. Today, the competition is so intense that in order to survive and excel, the companies need to accelerate their sales. Generating revenue is the key to a sustainable business growth and it’s not possible without proper sales management. But easier said than done, maintaining a healthy sales rate is a tough nut to crack. Had it been so easy, no company in the market would have ever closed.  Given these points, now the billion dollar question is, how can we boost the sales? The answer surely lies in technology. In a time when businesses are going more and more tech-savvy, the digital solutions can give a huge boost to the sales of a company. But, implementing technology generates a huge amount of data that needs to be properly processed and accurately analyzed. Because the thing is that, only if the data is clean and relevant, it can be of an...

When it comes to business, customers are the king. They hold the power to either make or break your company. From the old ages to the modern times’ customer relationship has always remained relevant. But, today the market is no longer the same. There are a plethora of options available to the people. That’s why we are witnessing a fierce competition between brands. They know that to excel in the market, they’ll need a loyal customer base. And, we all know that loyalty doesn’t come easy. This has shifted the outlook of companies towards their customers. Now, the focus is on developing a more personal relationship with them. The brands want to make their customers feel special. This emotional linkage helps them serve their users better. Also, the sales and profit get a boost up. In other words, the customer relationship is indispensable to businesses. But, with an expanding user base, managing it sometimes becomes difficult. So, you must be wondering, how companies tackle this ...

Digital marketing is on the rise. With traditional methods becoming passe, businesses are going the AI way. Machine learning is the new buzzword at all marketing conventions. A survey done by Capgemini speaks in affirmative. Organizations implementing machine learning witnessed an increase in sales by 10%. Also, the corporate use of AI has risen by 84%. Surprised? Yes, the game of marketing is completely changed. Machine learning has revolutionized business campaigns forever. That is to say, AI is making its way into the mainstream. When Google launched TensorFlow in 2015, it caused quite a stir. But  machine learning with TensorFlow  has gained prominence in a short span of time. It’s visible everywhere today. So, what’s it all about? To begin with, TensorFlow AI is a deep neural network. It learns to perform tasks on its own. By analyzing layers of data it determines the correct outcome. Sounds exciting, doesn’t it? Want to know more how machine learning is changing...

Data security is a big issue today. Though technology has made our lives easier, at the same time has also raised serious issues of data breaches and hacks. From ordering a pizza to doing a bank transaction, we are sharing our personal and sensitive data online on a daily basis. The companies make tall claims about tight security and maintaining the privacy of our personal information but I think you are well aware of how things are going in ground reality. The current “Facebook” fiasco is a live example of how vulnerable we are to the threat of data breaches. Not to mention, data is one of the most valuable assets in the technological environment we are living in. And if something is valuable, it’s obvious it will be under threat. The cyber crimes are at an all-time high and we are not as protected as it appears to us. If current security measures are not good enough what alternative we have in our hands? How can we mitigate the risk of online data theft? The answer is “Blockc...